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This page was last updated: October 1, 2010

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ldarrylarmstrong

and associates - Behavioral Public Relations

Lockheed Martin's Haley's Ditch

Environmental Remediation and

Restoration Project:

Changing An Urban Ditch Into A Community Walking Trail

A Comprehensively and Strategically Planned

Communications Plan - Resulting in a Successful Environmental Remediation, Restoration and Community Outreach Project

•Gail Rymer, Director of Environmental Communications

Lockheed Martin Corporation

Knoxville, Tn

•Cory Smith, Communications Representative

Lockheed Martin Corporation

Akron, Oh

•Kay Armstrong

L. Darryl Armstrong Associates Behavioral Communications

Eddyville, Ky

•Dr. L. Darryl Armstrong

L. Darryl Armstrong Associates Behavioral Communications

Eddyville, Ky

•Penelope Soule

Breakaway Design

Chattanooga, Tn

•Susan Gaffney-Evans

Public Relations Resources

Paducah, Ky

•Mary Lee Sauder

Freelance Writer-Editor

Lancaster, Pa

Documentation of Project

Complete Document In Adobe Pdf Format

Executive Summary

Introduction

Research

• Primary Research
  

• Demographic
  

• Socio-economic
  

• Psycho-graphic
  

• Media
  

• Secondary Field Research
  

• Confirmatory Research
  

• Development Of Behavioral Profile
  

• Behavioral Profile Analysis
  

• Survey Questions Public Information Exchange - June 2009
  

• Comments From Attendees
  

• Observations Of The Interviewer
  

• Key Messages Based on Analysis
  

Action Planning

• Planning Philosophy
  

• Planning Model
  

• General Assumptions
  

• Specific Project Assumptions
  

• Strategic Objectives
  

• Behavioral Measurements
  

• Implementation Philosophy
  

• Proposed Geographic Stakeholder Coverage Area
  

• Media Coverage Analysis
  

• Targeted Stakeholder Group
  

• Initial Mailings And Contact
  

• Innovative Strategies
  

Communications

• Development Of Communications Tools
  

• Printed Materials
  

• Electronic, Internet And Social Communications
  

• Community Outreach Events
  

• Media Interface
  

• Communications And Community Outreach Tactics And Tools
  

• Timeline For Deployment Of Tactics And Tools
  

Evaluation

• Six Strategic Objectives And Behavioral Measurements
  

• Post Survey Questions
  

• Evaluation Of Each Behavioral Measurement
  

• Outcomes
  

• Comments From Post Survey Interviewees
  

• Quotes From Internal And External Sources
  

• Community Outreach Evaluation
  

• Media Evaluation And Outcomes
  

• Lessons Learned
  

• Budget
  

• Communications Professional Involved
  

Communication Tools

All the tools and tactics below with illustrations can be found in the link "Communication Tools" above. To see specific examples of the entire information product such as the Citizen's Guide or the Closeout Newsletter click on the links below.

• Advertisement For Public Information Exchange
  

• Advertisement For Closeout Celebration
  

• Citizen's Guide
  

• Closeout Celebration
  

• Closeout Commemorative Agenda
  

• Closeout Celebration Newsletter
  

• Closeout Celebration Web Site
  

• Kiosk At Site
  

• Lockheed Martin Web Site
  

• Monthly Progress Newsletters (Example 1 of 12)
  

• Partnering
  

• Photo Gallery Of Closeout Celebration
  

• Photo Gallery of Before And After Haley's Run
  

• Planting - Celebration Activity
  

• Postal Card For Invitations
  

• Posters For Informational Meetings
  

• Presenters
  

• Public Information Exchange Meeting
  

• Project Sign - Unique Site Information Approach
  

• Team Integration
  

• You Tube Video- Produced Day Of Event
  

• Video - Professionally Produced
  

• Video - Western Reserve Land Conservancy
  

LOCKHEED MARTIN'S HALEY'S RUN PROJECT

DOUBLE CLICK VIDEO FOR FULL SCREEN

VIDEO  AND SLIDESHOW BY DR. L. DARRYL ARMSTRONG