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ARTICLES

Effective Community Relations Planning

Pitching Your Organization's Story to the Media

Practical Tips for Conducting a Media Interview

The Ten Commandments of Community Relations

BROCHURES AND INFORMATION SHEETS

How to Select A Public Relation's Firm

Environmental Technical Terms and Proposed Alternatives

20 Key Secrets to Conducting a Successful Meeting

CASE STUDIES

PRSA Silver Anvil Winner - Lockheed Martin in Burlington, Mass.

NAEP Award Of Excellence A Model Community Relations Program in Wells, Maine

CUSTOMER SERVICE EXCELLENCE

Tea Thyme and Toast - Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Success for Pam Reed

Tea Thyme and Toast Evansville Courier-Press

Page One

Page Two

Page Three

Part 1: Creating Service Excellence - Examples of Companies Seeking to “Exceed the Need” of their Customers

Part 2: Customer Service Excellence: Why Companies Should "Exceed the Need"

How P&G, Kimberly-Clark, and Marriott Are Getting Back to Basics in Customer Experience

GENERATIONAL MARKETING

What you MUST KNOW about Generational Marketing and Advertising to SELL to These Audiences

Part One - Silent and GI Generations

Part Two - Baby Boomers, X and Y Generations

LINKS - WE RECOMMEND

Guerrilla Marketing Online - The Official Site of Guerrilla ...

Robert Middleton - Action Plan Marketing

Institute of Crisis Management

IAP2 - Public Participation

Center for Aggressiona Management

MATRIX - DECISION APPROACH

Decision Matrix to Use in Choosing a PR Firm

PRESENTATIONS

Basics of Crisis Communications

The Quiet Public Participation Revolution

Beginner's Guide to Working with Reporters

RESOURCES FOR PRSSA STUDENTS

We are pleased to provide these articles from www.jobweb.com

for the Murray State University and other PRSSA students that we counsel and support in their efforts.

Resume Writing

4 Critical Resume Self-Marketing Elements

Prepare Your Resume for Email and Online Posting

Interviewing Tips and Techniques

Interviewers' Favorite Questions...and Answers

Ten Tips for Letting Federal Employers Know Your Worth

Cover Letters and Other Documents

Cover Letters

Salary Discussions

How to Deal with Salary Requests